To access the Custom Report page, navigate to - -.

But when you create a custom report then on that screen at the very bottom you have an option to apply filters. See this image (also in the blog post above):

Provide a display name for your custom report. This name will be listed in the Custom Reports menu

But I digress. My request to Google is to create a new set of custom reports and include them in the Content section of the new GA menu structure. Leave all visitor/visit custom variables in the existing Demographic reports section (you know which variables they are) but move any page level custom variables to this new set of reports. It will make sense to users and reduce the risk of misinterpreting data. Do people agree/disagree with this proposal?

You can create custom reports two ways:

To delete a custom report, click on the definition and select the Remove Definition button.

Report types are GA and have been for more than 5 years. End users won’t be able to create custom report types, but they will be able to create reports based on the report types you create and activate. Be sure that the custom report type created is deployed – otherwise the end-user will not see the custom report type created.

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